Sweet Tooth Chocolate Co.

Designed a logo and three types of packaging for a fictional women-empowering candy company, Sweet Tooth Chocolate Co. Advertisements, a communication system, and a brand guide were also developed for the brand. Additional shipping boxes and advertisement were created for an online event hosted by the company.

I wanted the logo for Sweet Tooth Chocolate Company to be modern, somewhat feminine and simple so that the packaging stood out. After sketching and sketching, it seemed like I wasn’t getting anywhere. But then, I ended up with a mark that encapsulated all three of my wants. After a few tweaks and adjustments, I ended up with the above logo for Sweet Tooth, which I think represents Sweet Tooth Chocolate Co. pretty well.

Packaging for three different flavors of chocolate: White Chocolate Strawberry, Orange Peel in Milk Chocolate, and Dark Chocolate Mint.

Communication System: Letterhead (left) and Business Cards (right)

Facebook Page

Three general print advertisements

Instagram Story Ad (left) and Facebook Ad (right)

Quarantreat Yourself - Virtual Event

A celebration of all the hard work women have been doing during quarantine, to take place on Zoom on May 25th. Customers who previously ordered from Sweet Tooth Chocolate Co. were sent a free box of chocolate specifically for this event in addition to their order.

Facebook event (above) and the special shipping box for the Quarantreat Yourself event (left and right) uses Sweet Tooth’s vibrant company colors and signature geometric design.

Facebook (left) and Instagram (right) ads for the Quarantreat Yourself event.

Sweet Tooth Chocolate Co. Brand Identity and Style Guide