Sweet Tooth Chocolate Co.

Sweet Tooth Chocolate Co. isn't just about satisfying cravings - it's about empowering women one delicious bite at a time. This fictional candy company needed an identity as bold as its mission. I developed everything from the logo to three distinct packaging designs that celebrate feminine strength. The brand grew to include a complete communication system, advertisement campaigns, and even custom shipping boxes for their online events. Every piece was crafted to ensure that unwrapping these chocolates felt as special as the message behind them.

The best designs can sometimes come after hitting a creative wall. The Sweet Tooth Chocolate Co. logo emerged after countless sketches, when finally a mark appeared that perfectly balanced modern simplicity with feminine energy. Through careful refinement, this surprise discovery evolved into a logo that sweetly captures the brand's empowering mission.

Packaging for three different flavors of chocolate: White Chocolate Strawberry, Orange Peel in Milk Chocolate, and Dark Chocolate Mint.

Communication System: Letterhead (left) and Business Cards (right)

Facebook Page

Three general print advertisements

Instagram Story Ad (left) and Facebook Ad (right)

Quarantreat Yourself - Virtual Event

During quarantine, women stepped up in extraordinary ways - and that deserves to be celebrated. Sweet Tooth Chocolate Co. wanted to honor these everyday heroes with something sweeter than a simple 'thank you.' They organized an intimate Zoom gathering where the community could share their stories, find inspiration, and enjoy some chocolate together. Every customer who ordered from the company received a special edition box crafted just for this May 25th virtual celebration - a little piece of sweetness to remind them that even apart, we're all in this together.

Facebook event (above) and the special shipping box for the Quarantreat Yourself event (left and right) uses Sweet Tooth’s vibrant company colors and signature geometric design.

Facebook (left) and Instagram (right) ads for the Quarantreat Yourself event.

Sweet Tooth Chocolate Co. Brand Identity and Style Guide