Shipwreck’d

What happens when historical events meet mixology? That's the story behind Shipwreck'd, a fictional spirits company where each bottled cocktail tells a tale from the past. I created three distinct labels that blend the art of storytelling with sophisticated design, making sure each bottle captures not just the flavors inside, but the fascinating historical moments that inspired them.

Shipwreck'd's logo needed to tell stories as rich as its historically-inspired cocktails. Drawing inspiration from traditional tattoo art's bold simplicity and linework, I incorporated vintage elements like an aged barrel and a weathered serif font. When combined, the two resulted in a logo that feels like it could have been stamped on a century-old spirit bottle, yet speaks clearly to today's craft cocktail enthusiasts.