As I was designing the logo for Shipwreck’d, I was inspired by traditional style tattoos, which are often simplistic and linework-based with a bold image. However, I also wanted to add a vintage aspect to the logo since the cocktails are based on events that happened at least a century ago. When combined, the logo kept a simplistic design while also including the “antique” imagery of an old barrel. The wordmark of the logo is in a more worn and jagged font (IM FELL DW PICA) which also adds to the vintage feel of the logo.