Spunky Brews
Every brewery has a personality - and Spunky Brews needed one that lived up to its name. What started as a playful packaging design project for three signature beers became an even bigger project. I expanded the brand, creating everything from eye-catching advertisements to wearable merchandise, building a complete brand identity that captured Spunky Brews’ adventurous spirit. The project culminated in a comprehensive standards guide, ensuring this fictional brewery's bold character would stay consistent across every touchpoint - from bottle to billboard.
Some ideas start as simple doodles. While sketching concepts for Spunky Brews, an abstract mark emerged that captured everything the brand needed to be - edgy, modern, and yes, genuinely spunky. After refining this serendipitous sketch, the final logo became the perfect symbol for this bold, unconventional brewery.
Business System
Print (top), Out of Home (middle), and Facebook (bottom) ads
Spunky Brews Merch and clothing
Brand Guide
